St. Luke's Health Announces New Texas Division Executive to Lead Strategy and Business Development

Freeman is a seasoned healthcare business professional with 37 years of experience in strategic planning implementation and administration, including 28 years in academic medical centers. Most notably, he served as the top strategic planning executive for Penn State Hershey Health System and Penn State Hershey Medical Center, as well as Vice President of Medical Center Strategic Planning at Wake Forest University Baptist Medical Center in Winston-Salem, North Carolina.

“The rapid change in today’s healthcare industry brings new opportunities for us to further our mission of creating healthier communities. Michael has been the strategic force behind the development and management of many healthcare institutions,” said Michael H. Covert, Chief Executive Officer, St. Luke’s Health. “His vast business and leadership experience will help us to remain competitive as we continue to grow not only in Greater Houston, but throughout Southeast Texas.”

With a primary focus on the Division’s strategic plan, Freeman will facilitate the creation of plans for the suburban hospitals, and work with administrative and medical staff in the development of business plans that support growth initiatives. He will also work on future opportunities by positioning the organization through the development of new ventures, partnerships, alliances, acquisitions, and the planning and improvement of St. Luke’s existing services and facilities. In addition, Freeman will collaborate with Baylor College of Medicine (BCM) leaders to develop and align both two organizations’ strategic pathway.

“CHI St. Luke’s has established an outstanding reputation marked by the depth of its healthcare services, the strength of its relationships with local and national healthcare providers, and the quality of its values,” said Freeman. “I’m looking forward to building upon its 60-year legacy by helping to shape and implement long term strategic objectives to position the Division for continued success.”

Freeman earned a Bachelor of Science degree in journalism from Bradley University in Peoria, Illinois, and a Master of Business Administration from the University of Iowa.